Logo:

Is a fusion of two logos - Fortis & Health World. And thus the essence of the brand is also a blend of the values of the two.

There are two facets to the Fortis Brand:

1. Two hands that enclose a human form – Its about human values – ethics, trust and service. The integration of hand and human figure is totally seamless and is representative of Fortis’ responsive approach to healthcare. In fact this symbol engages both internal and external stakeholders. For Fortis team it is a constant reminder of their mission while for audiences outside the organization, it is the assurance of patient / people centric care.

2. The Fortis logotype consists of specially hand-drawn lettering. The letterforms have been given weight to signify solidity and scale. The sharply chamfered edges are extremely distinctive and represents cutting edge expertise. The capital’F’ clearly cues leadership.

The green color is representative of Health and Well-Being while Red brings in Dynamism and Energy.

The Health World Logo:

• Health World – these two words encompass the essence of our business which is to provide the world of healthcare solution to all under one roof.

• Logotype – is kept plain and simple – so that the brand is approachable- which means that our health shops are for all sections of the society and not only for some privileged few. But at the same time it has strong and heavy typeface which stands for Trust, Reliability and Responsibility.

• The ‘Smile’ – cues in happiness and warmth. Also that we service our customers 24x7 with a smile. It also accentuates the objective of “Come to us for not being sick”. An overall feeling of “elation” and well being will be experienced.

• Colors:


o Logo color - Green – this bright green color cues in health, life and positive attitude.
o Smile – Red represents passion, zeal & enthusiasm for servicing customers with quality products and services.

Tag line – “Good Health For life”

The tag line communicates the promise that we make to our customers i.e. that our endeavor is towards providing our customers with health solutions at every stage and age of their life.

It solidifies the partnership between the company and the customer.

Brand Values:

• Responsible & Honest
• Innovative
• Caring & Friendly
• Quality